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About Us

In Spring 2016, NEO Pasadena opens the doors to a unique underground boutique, elevating the assortment and providing a new premium retail experience. The company has continued to meticulously evolve during its 16+ year journey.
Neo39 (est. 2000) by the Founder & CEO, Moses Cho is now NEO Pasadena.

NEO Pasadena aims to build upon its storied heritage in the Pasadena community and retail marketplace by continuing to provide contemporary footwear and apparel in its newly renovated space.